Ethos Brand Guidelines

Ethos Brand Guide

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ETHOS BRAND GUIDELINES V e r . 6 / 2 0 1 7 "Put simply, your "brand" is what your prospect thinks of when he or she hears your brand name. It's everything the public thinks it knows about your name brand offering—both factual (e.g. "Tiffany's": It comes in a robin's-egg-blue box), and emotional (e.g. It's romantic). Your brand name exists objectively; people can see it. It's xed. But your brand exists only in someone's mind." Jerry McLaughlin: What is a Brand, Anyway? Forbes, Dec., 2011 Marketing is the process of taking your brand name: "Ethos Veterinary Health", and making it mean something, hopefully something good, in the minds of other people.

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